We all remember that epic wedding, hilarious company party, or life changing networking event. Whenever groups of people gather together, memories are made. However, behind those amazing memories are preparation, planning, and vision. There’s a team making sure all the pieces fit together perfectly, so we don’t have to. Mollyann Russell and Alexandra Hughes, the event managers behind The Stockroom, All Saints Chapel, and the newly minted Glassbox are the team behind the scenes making the magic happen. If you’ve lived in Raleigh long enough, it’s pretty likely you’ve attended a wedding at All Saints Chapel and/or an event at The Stockroom. Both buildings, rich with history, have emerged as Raleigh’s premiere event venues. With holiday season (which means holiday parties!) quickly approaching, we sat down with Mollyann and Alexandra for our latest installment of Raleigh Hustles Hard.
The Stockroom is housed on the second floor of 230 Fayetteville Street, a historical building that used to house Raleigh’s bankers, doctors, and insurers in the early 20th century. The venue has been restored into a chic event space with exposed brick and beams, as well as rustic hardwood floors. All Saints Chapel has an even deeper history. After being built in 1875, it has since been moved (intact) twice, landing in 2006 in its final home (with a $1.5 million restoration) at the edge of historic Oakwood in downtown Raleigh. But with such rich history, it’s important to craft a vision for the future. That future is The Glassbox, a beautiful and bright open space at the top floor of 230 Fayetteville Street (above the Stockroom) with floor to ceiling windows, and a living room sized rooftop patio overlooking downtown Raleigh. Open since June, The Glassbox was created to function as a private event space or an add-on bridal suite for weddings.
Mollyann and Alexandra took over management of the venues in May of 2014. They may not be business owners or entrepreneurs, but their hustle is undeniable. With only two (2) weekend bookings left in 2016, the proof is in the data. Managing three thriving event spaces comes with a multitude of ever-changing demands, but Alexandra and Mollyann are built for this. Both are NC State alums, and jumped knee deep into event management directly out of college. Mollyann who graduated in 2011, first managed events with Empire Eats, eventually transitioning to event management for the properties side of the company. She studied Interpersonal Communications at NCSU, with the hopes of an event-planning career in the future. She was always the one planning, organizing, and hosting events in college, even working with Live It Up on Hillsborough Street for a short period. “My mom was a room mother when I was growing up, and was always the one to organize the events, so I guess it got this from her.” Alexandra, who studied parks, recreation and tourism management with a concentration in program management, started her position the Monday following her graduation in 2014. “This was my first job out of school, but as a student I interned everywhere I could to get experience.” She worked with caterers and event planners in Raleigh and Charlotte (during the summer) and even returned to the Queen City to work the Democratic National Convention in 2012. “That was the craziest, most hectic week ever, but I loved it so I knew this what I wanted to do.”
Clients have the opportunity to book all three of these amazing venues as a package deal, or rent each venue exclusively. For Mollyann and Alexandra, change is a virtue. “Although we do a lot of weddings, we like the variety of events. It keeps things really interesting. There is no wedding off-season for us because our venues are inside but towards the holidays it tilts more to company holiday parties and events, which is fun.” Currently, Mollyann and Alexandra run the show with just a single intern but with business growing and with the addition of The Glassbox, they see a potential need to expand the team. Currently, they split duties based on pre and post contract. Mollyann handles all the sales and marketing, including (but not limited to) pre booking tours, and contract negotiations. Although, she admits her favorite part of the job comes the night of the event. “Whether it’s a wedding bringing together family members who haven’t seen each other in a while, or people gathering collectively to benefit a cause. The hug from the brides mom at the end of the night makes it so rewarding.” But before that night can happen, Alexandra handles the day-to-day planning and vendor coordination for the event. With the venue(s) soaring recognition on wedding websites and magazines, Mollyann admits that cold leads are hardly necessary, but referrals from other vendors in the industry are vital, so networking is a must. Alexandra tells me, “I really enjoy the collaboration with other vendors. We network a lot internally with other professionals in the industry and it’s great because you meet a lot of great people and develop professional friendships. Once you continuously work with a trusted colleague, the professional relationship becomes pretty personal.”
Both Alexandra and Mollyann grew up elsewhere, but like so many others who come here for school, they never left. Raleigh has become home to an amazing mix of young professionals, entrepreneurs, and creatives all working towards one common goal - the constant improvement and vibrancy of our community. We're lucky to have Mollyann and Alexandra as a part of that future.
Looking to book an event?
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Learn about some of Mollyann and Alexandra’s favorite places around the area below:
Thanks for stopping by the porch,
Porch Fly Clothing