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    The Porch — new porch fly

    Porch Fly Emblem

    Porch Fly Emblem

     

    When Bryant and I started Porch Fly in 2012, it was important that our logo represent the "Porch Life" ideology we wanted to convey. Our hope was to create a character that would immediately connect with our audience through a feeling of confidence, wisdom, and wit. We worked with the immensely talented George Hage, who helped bring our vision to life.

     

    Porch Fly Clothing Logo (Original)

    We loved the character we created with George, but that didn't mean there was an immediate inclination to blast it all over Porch Fly products. We honestly didn't expect people to want to wear a huge fly on their shirt. We figured it would serve as just a cool representation of our brand. But as the company grew, so did the positive feedback for the logo. We started with stickers and little business cards, and soon customers starting asking us to print up shirts. Fast forward to 2017 and the logo has ended up on every product line we've created.

    However, that same amazing detail that brought the character to life, killed it's ability to be presented in certain mediums. How could people see the detail of the fly if it was 1/2 an inch wide on a sleeve tag? How could we stitch that detail? Bryant and I had always talked about creating a secondary logo, sort-of a short hand version, so we decided to go finally make it a priority.

    We decided the three most important qualities were: Clean, Simple, Recognizable 

    Here's where we started. Don't laugh! Sometimes you just have to get the bad ideas out of the way...

     After some discussion with our friends and repeated sketches (including a bunch of terrible ideas), we finally had a quick stroke of "genius" that led us in the right direction. An hour or two later, after all the tweaks, additions, and deletions, we came up with something we're really proud of!

    Clean, simple, and recognizable. You can now find this stitched on hats and hoodies as well as printed on t-shirts. Click on the buy button below to pick up a tee or visit our lifestyle section to check our our stitched hat collection.

     

    Thanks for stopping by the porch!

    -Joshua

    The 2015 Summer Collection is now available!

    Summer is almost here! That means new tees & tanks Our 2015 collection is available for purchase at Porchfly.com!

    Check out our Transformation series with the Heart Drop, Mother Nature, and Whiskey Wings or our Animal series with Turducken, Tandem Spirit Animals, and The Squirrel With No Name! Our logo and tagline tees are now available as well as some great local tees like Hustle Hard As Oak and The Streets of DTR!

    Check out the Men's Collection HERE

    Check out the Ladies Collection HERE

    We're phasing out many of the older designs which you can now find with the prices heavily reduced!

    Thanks for stopping by the porch!

    Best,


    Porch Fly Clothing

    Find us at NOFO @ the Pig!

    Starting Tuesday, February 17th you'll be able to find Porch Fly Clothing apparel and accessories at NOFO @ the pig in Five Points! We're really excited to work with Jean Martin and Lee Swenson at this amazing local restaurant and retail shop.

    Located at 2014 Fairview Road, Raleigh, NC 27608 

    If you haven't had the pleasure of hanging at NOFO, which is housed in an old Piggly Wiggly location, stop in for some Shrimp & Grits (possibly the best in town), a killer Bloody Mary for Brunch, then head upstairs and find some of the best local wares in Raleigh. Everything from cocktail bitters to stuffed animals to soft tee shirts and baby onesies. They've got it all.

    Here's to a long and prosperous relationship!

    Thanks for stopping by the porch,

    Porch Fly Clothing